To stand out and engage with consumers in the highly competitive consumer electronics category, Sharp needed a much bolder, cutting-edge appearance to surpass the more dynamic look and feel from their competitors. The existing site had changed little since its launch in 2000 and needed to be simplified, better organized and most importantly, more true to the Sharp brand. Internally, SharpUSA.com was designed in silos according to internal business units with no integration between online and offline campaigns.
The imc2 team began with the research, discovery and synthesis phases, by performing a complete web properties analysis, an exhaustive competitor and comparative site review, a detailed content review and other research to develop the imc2 vision for the next generation of Sharp online.
The IA guided the design incorporating an experience that leads users through SharpUSA.com seamlessly, helping them find products easily while conveying the Sharp story and creating an unique experience for each user. The team did a great job establishing SharpUSA.com as an authoritative destination, enabling deeper customer engagement and directly influencing intent to purchase.
