Promius Pharma, a subsidiary of Dr. Reddy’s Laboratory, is growing fast. With a burgeoning product pipeline full of innovative products in both dermatology and neurology, Promius Pharma understood that they needed to refurbish their brand to better-reflect where they were heading as a company, and highlight their exciting potential in both categories.
The challenge was to carve out a spot in the competitive landscape, and put their stake in the ground by creating market value; the goal was to win mindshare, and become the company synonymous for innovating and life-changing medical solutions.
It soon became apparent that this required more than just a brand refurbish. It required a complete brand overhaul.
The rebranding of Promius Pharma centered around the creation of a new tagline that served to humanize them and highlight the inspirational mission that they set out on years ago:
The Power of Humans Being.
This tagline embodied the essential human promise, and created an upbeat and ownable language that celebrates people. “Human Beings” are one thing, a known entity. “Humans Being” took Promius Pharma into unexpressed and unexpected territory.
From there, a look and feel was developed to visually marry Promius Pharma with their patient-centric approach to medicine and innovation.
The end result was a clean, modern, and empowering brand experience that now thrives on promiuspharma.com.
It’s a bold new look for a brand that has never shied away from being different from the competition.