Not all migraine attacks are created equally. Some are mild, while others are severe; some migraines are accompanied with nausea, while others are waiting for you when you wake up in the morning. Unfortunately, many migraine sufferers view each of their attacks as equal, and as a result, they attempt to treat each attack the same way: with a pill.
The truth is, different types of migraines call for different types of treatment. With the development of ZEMBRACE SymTouch, Promius Pharma needed to get this message out to migraine sufferers and inform them that just as their migraines vary, their choice of treatment should vary as well.
To educate to migraine sufferers and show them how not all their attacks are the same, we developed an unbranded campaign featuring 4 “migraine monsters”, each one personifying a different type of attack: migraine with nausea, morning migraine, quick hitting migraine, and severe migraine.
We then brought these migraine monsters to life in puppet form, complete with voices, personalities, and a penchant for pain! Through a series of entertaining videos uploaded to Facebook and YouTube, we used the monsters to demonstrate how different types of migraine attacks can interfere with everyday life. Each video encourages viewers to visit notime4migraines.com to learn more about their migraine treatment options, eventually leading them to the ZEMBRACE SymTouch promotional site.