Creating an agency brand is one of the hardest things for an agency to do. There are tons of opinions inside the agency and lots of passion behind each opinion. When I first joined BoomBox, the agency and our site talked about ROI and Customer Engagement and Innovation — all the right terms for a PowerPoint presentation but not very inspiring for a creative and strategic agency.
We grabbed a diverse and opinionated group of people in the agency to find our agency voice and attitude. Over a series of design studios and messaging sessions a very clear and dominant message kept appearing. We all decided we needed to embrace our BoomBox name and the powerful tone and weight the name brought with it. That’s where “We turn brands up” was created.
The new tag/messaging gave the agency and everyone working there a new sense of belonging and shared direction.
